Tag Archives: American Apparel

Targeting twentysomething hipsters with T-shirts and spandex leggings that are sold at a big premium to what you can buy in cheaper stores is not a recipe for success in a world in which youth unemployment is soaring, as American Apparel is discovering. But for precisely that reason, this maker of über-trendy wear could make a decent acquisition for a buyer with the scale to sacrifice its socially responsible but unprofitable policy of manufacturing solely in the US.