Tag Archives: electric cars

Having discovered that there is no viable market for electric cars, global car manufacturers face big losses on their investments. Small plug-in vehicles like the Renault Twizzy may be of some utility in big cities, but barring some breakthrough that overcomes the cost and weight of batteries, fully electric vehicles will remain a niche product for decades to come. The automotive industry is learning the hard way that electric cars are just too darned expensive, and their range too inadequate, to appeal to a mass market.