Tag Archives: Renault

Buying Into Electric Vehicles Will Cost Auto Firms Dear

Having discovered that there is no viable market for electric cars, global car manufacturers face big losses on their investments. Small plug-in vehicles like the Renault Twizzy may be of some utility in big cities, but barring some breakthrough that overcomes the cost and weight of batteries, fully electric vehicles will remain a niche product for decades to come. The automotive industry is learning the hard way that electric cars are just too darned expensive, and their range too inadequate, to appeal to a mass market.
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