Videos

Target’s Kaleidoscopic Fashion Spectacular at the Standard Hotel makes waves in New York. Turning 155 rooms (with 66 dancers inside) into pixels, backed by a 30 piece orchestra, they animated the hotel’s southern facade to bring a live experience to the streets. In attempt an artistic democracy, Target even distributed 1,500 binoculars and had the music available on a toll-free number for those not close enough to hear.